While migrating an e-commerce application (piqchocolates.com) from Grails and Tomcat to an AngularJS, Java EE (JAX-RS), and JBoss WildFly stack, I had to make sure that the new platform has feature parity in all areas that are valuable to our business. Search Engine Optimization (SEO) is crucial for us because we primarily market our business on-line. In short, we need search engine optimized URLs, and deep linking; this article will show you how to implement both.