The Science of Memorable Brand Names
When creating a name for a new product, service or firm, the number one rule is to make that new brand name memorable.
The reason is obvious: If your buyer can't bear in mind the name of your product, the probabilities that he or she will search it out - a lot less suggest it to someone else - are slim to none. Forgettable names are priceless. Memorable names are priceless.
The bad news is that the majority corporations ignore this rule and end up with product names which might be about as memorable as a yesterday's lunch. The good news is that you don't have to settle for a forgettable name. Creating memorable names is easier than you think.
All you need to do is take the next crash course in Nameonics - the science of memorable model names.
Nameonics (sure, I'm a word geek, and yes, I made that name up to make this article more memorable) combines "name" with "mnemonics." As you might recall from English class, mnemonics are linguistic units which are kind of like memory aids that make information easier to remember.
Here are six fundamental Nameonics you need to use to make the model names you create more memorable:
Like catchy jingles, names that rhyme typically stick in an individual's head whether or not they want it to or not. Rhyming works in multi-part names like Crunch 'n Munch and in shorter names like YouTube. Different examples of rhyming embrace Mellow Yellow, Lean Cuisine, and Reese's Pieces.
The human brain is hardwired to answer and store visual imagery. That's why names that evoke a vivid image like BlackBerry, Jaguar, or Hush Puppies are so easy to remember. So when naming your new product, make sure to think in photos as well as words.
Alliteration is among the most typical mnemonic devices. To create an alliteration, begin each word within the name with the same letter or sound. Bed, Bathtub & Beyond is an alliteration. Different examples embrace Coca-Cola, Spic and Span, and Krispy Kreme.
A neologism is a newly invented word like Google or Wii. Neologisms will be created by respelling an present word. Google is a respelling of the mathematics time period "googol". You can even make a neologism by combining two words. Snapple is a mixture of "snap" and "apple."
Buzz, bang, and thump are all onomatopoeia - words that sound like what they stand for. Brand name examples of onomatopoeia embody Whoosh Mobile, Meow Mix, and KaBoom Energy Drink. Try adding some oomph to your names with onomatopoeia.
Need your new product to generate a Bunch-O-Enterprise? Then a haplology may be just the ticket. To create a haplology merely take a 3-word phrase and abbreviate the one within the middle. Examples embody Toys "R" Us, Bug-B-Gone, and Land O'Lakes.
This Ain't Rocket Science
Nameonics is one science that doesn't require an advanced degree to practice. Anybody can use rhyming, imagery and other simple Nameonic methods to make their model name stand out from the competition and stick in the customer's memory bank. Give it a try. You have acquired nothing to lose however a boring, hard-to-remember name.
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