The Science of Memorable Brand Names
When creating a name for a new product, service or firm, the number one rule is to make that new model name memorable.
The reason is obvious: In case your buyer cannot keep in mind the name of your product, the chances that he or she will search it out - much less advocate it to another person - are slim to none. Forgettable names are priceless. Memorable names are priceless.
The bad news is that almost all firms ignore this rule and find yourself with product names which are about as memorable as a yesterday's lunch. The good news is that you don't have to settle for a forgettable name. Creating memorable names is easier than you think.
All you have to do is take the next crash course in Nameonics - the science of memorable model names.
Nameonics (sure, I am a word geek, and yes, I made that name as much as make this article more memorable) combines "name" with "mnemonics." As you could recall from English class, mnemonics are linguistic devices which can be kind of like memory aids that make info simpler to remember.
Listed here are six fundamental Nameonics you should utilize to make the model names you create more memorable:
Like catchy jingles, names that rhyme typically stick in a person's head whether they want it to or not. Rhyming works in multi-part names like Crunch 'n Munch and in shorter names like YouTube. Different examples of rhyming embrace Mellow Yellow, Lean Cuisine, and Reese's Pieces.
The human brain is hardwired to reply to and store visual imagery. That is why names that evoke a vivid image like BlackBerry, Jaguar, or Hush Puppies are so easy to remember. So when naming your new product, you'll want to think in pictures as well as words.
Alliteration is among the most common mnemonic devices. To create an alliteration, start every word in the name with the same letter or sound. Bed, Tub & Beyond is an alliteration. Other examples include Coca-Cola, Spic and Span, and Krispy Kreme.
A neologism is a newly invented word like Google or Wii. Neologisms might be created by respelling an present word. Google is a respelling of the arithmetic time period "googol". You can even make a neologism by combining words. Snapple is a combination of "snap" and "apple."
Buzz, bang, and thump are all onomatopoeia - words that sound like what they stand for. Brand name examples of onomatopoeia embrace Whoosh Mobile, Meow Combine, and KaBoom Energy Drink. Attempt adding some oomph to your names with onomatopoeia.
Want your new product to generate a Bunch-O-Business? Then a haplology could also be just the ticket. To create a haplology simply take a three-word phrase and abbreviate the one in the middle. Examples embody Toys "R" Us, Bug-B-Gone, and Land O'Lakes.
This Ain't Rocket Science
Nameonics is one science that doesn't require an advanced degree to practice. Anybody can use rhyming, imagery and different easy Nameonic techniques to make their model name stand out from the competition and stick in the customer's memory bank. Give it a try. You've got got nothing to lose however a boring, hard-to-keep in mind name.
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